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Introduction to Social Media Metrics


Presented by Keystone College - Learn to track, gather data and transform your social media efforts to gain customers. Learn more about engagement, impressions and reach These metrics help to assess how well you are accomplishing your goals in the social media world and provide insight to where you can modify your marketing efforts.

Tues/Thurs, May 10 & 12, 5:30 – 7:00 pm via Zoom

Registration is required: http://events.constantcontact.com/register/event?llr=kh4mz7kab&oeidk=a07ej58sm9n38a8e8f8

About Your Presenter

Gregory Palaskas is a teacher at Keystone College in La Plume PA. Greg has been working with marketing and design, helping local businesses and non profits since 1998. Throughout his career he has taught subjects like google analytics, social media metrics, digital media and online marketing. He currently specializes in digital media/content creation. He began building and marketing web sites in 1998 and in 2001 he launched his own online marketing website titled designmonster.com. He spent over 20 years working in online marketing and design, helping 100's of local businesses and organizations, and is now a marketing consultant and teacher. He has earned over 35 certifications in a range of subjects from Microsoft, Facebook , Google Adobe and the U.S. Govt. . Greg has spent the last several years studying the psychology of marketing trying to understand why he can't resist purchasing a new book every time he visits amazon.com. He focuses his free time on volunteering in his community and serving local churches and organizations. When he isn't working or volunteering, he is baking treats, learning organic chemistry, teaching music, a spiritual director and loving art and photography.

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May 3

Introduction to Social Media Marketing

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May 17

Introduction to Search Engine Optimization (SEO)